Built for how marine dealers actually work

The modern dealer management system that replaces your disconnected tools with one real-time platform. Sales, service, parts, and inventory — finally in sync.

Needs Scheduling
Scheduled
In Progress
Complete
RO-1048
2024 Nautique G23 — Winterization
RO-1049
2023 Scout 195 — Trailer bearings
RO-1044
2022 Moomba Mojo — Ballast pump
RO-1042
2024 Key West 203 — 100hr service
RO-1043
2023 Yamaha AR195 — Prop repair
RO-1045
2021 Bennington 22 — Upholstery
RO-1040
2024 Grady-White 251 — Gelcoat
RO-1041
2022 Chaparral 267 — Oil change
142
Units in Inventory
+3 this week
$847K
Revenue MTD
+12% vs last month

Modern Web Application for the Marine Industry

Most marine dealers are stuck patching together tools that were never designed to work together. Sound familiar?

🔌

Disconnected systems

QuickBooks for accounting, spreadsheets for inventory, texts for service updates, sticky notes for deals. Nothing talks to each other.

📋

Manual everything

Your team re-enters the same data three times. ROs get lost. Parts orders fall through the cracks. You're paying for mistakes you can't see.

🔍

No real-time visibility

Want to know your true profit on a deal? Your open RO count? Which units have been sitting 90+ days? Good luck finding that before tomorrow.

One system for every role in your dealership

See what your team actually sees. Every department, real-time, from any device.

Your service board, digitized

Drag-and-drop ROs across status columns. Real-time tech assignments. Labor tracking to the minute. Your service manager sees everything at a glance — no whiteboard required.

  • 16-column service board with drag-and-drop
  • Auto-calculated labor hours and rates
  • Warranty RO splitting and tracking
  • Real-time status updates across all devices
RO #UnitStatusTechHours
RO-10422024 Key West 203In ProgressMike R.3.5
RO-10432023 Yamaha AR195Parts HoldJake T.1.2
RO-10442022 Moomba MojoScheduled
RO-10452021 Bennington 22Needs ApprovalMike R.5.0
RO-10462024 Nautique G23CompleteJake T.2.8

A focused view for your techs

Technicians see only what they need: their assigned ROs, required parts, job notes, and a single tap to clock in/out. No clutter, no confusion.

  • Personal tech board — my jobs, my day
  • One-tap time clock with PIN auth
  • Parts request directly from the bay
  • Photo/video documentation per RO
My Jobs Today — Mike R.
RO-1042 · Key West 203Active
100hr service — Oil, filters, impeller, anodes
⏱ 3h 32m clocked
RO-1045 · Bennington 22Waiting
Upholstery repair — Seat cushion replacement
Parts on order — ETA tomorrow

Parts inventory that actually works

FIFO tracking, barcode scanning, automatic reorder points. Your parts manager always knows what's on the shelf, what's on order, and what's running low.

  • Barcode scan receiving and counter sales
  • FIFO cost tracking per SKU
  • Supplier catalog import via AI scanner
  • Automatic RO parts fulfillment
SKUPartQtyCostStatus
YAM-69J-W0078Impeller Kit8$42.50In Stock
MER-35-8M0162830Oil Filter24$12.80In Stock
SIE-18-7945Fuel/Water Sep2$18.90Low Stock
VLV-3889608Zinc Anode Kit0$28.40On Order

Close deals without the paperwork maze

Build deals with real-time cost visibility. Trade-in workflows. E-signatures. Tax calculations that actually handle Florida surtax caps. Your sales team moves fast with confidence.

  • Deal builder with live profit margin
  • E-signature — close on the lot from a tablet
  • Multi-jurisdiction tax engine
  • Trade-in appraisal and payoff tracking
Deal #2024-087 — 2024 Nautique G23
UNIT PRICE
$189,500
TRADE-IN ALLOWANCE
-$42,000
TAX + FEES
$10,285
TRUE PROFIT
$24,180

The GM dashboard you've always wanted

Revenue, open ROs, aging inventory, team performance — all real-time, all in one view. No more asking three people for three different numbers.

  • Real-time revenue and margin tracking
  • Inventory aging with 30/60/90 day flags
  • Employee KPIs and time clock data
  • Multi-store rollup for growing dealers
REVENUE MTD
$847K
+12%
OPEN ROs
18
6 in progress
UNITS
142
8 aged 90+
Revenue — Last 12 Months

Built different from day one

☁️

Cloud-native

No installs. No servers in your back office. Access from anywhere — your desk, the lot, or the boat show floor.

Real-time sync

When a tech clocks into an RO, your service manager sees it instantly. When a deal closes, inventory updates. No refresh needed.

🏪

Multi-store ready

Growing to a second location? WakeWorks is multi-tenant from the ground up. One login, full visibility across stores.

🚤

Marine-only

Not a powersports tool with marine bolted on. Built exclusively for boat dealers by people who understand your world.

We replaced our whiteboard, three spreadsheets, and two separate software systems with one platform. My team had it figured out in a week.
KR
Mike Dekanchuck General Manager · Marine Dealership, FL

Pay for what your shop uses.

Start with the core platform. Flip on the add-ons you actually use. No seat minimums, no annual contract.

Launch pricing, locked in for your first 12 months

Core Platform

WakeWorks DMS
Everything a dealership needs to run day one
$0/mo
Per store. Unlimited employees.
  • Sales deals, buyers orders, e-signature
  • Service board, work orders, technician app
  • Parts inventory, vendor catalog, purchase orders
  • Customer profiles, opportunities, follow-ups
  • Financial reporting, AR/AP, commissions
  • Stripe + QuickBooks integrations
  • Full mobile app (iOS + Android)

Add-ons

Toggle on what fits your workflow. Your monthly total updates as you pick.

Sales & CRM
CRM & Opportunity Pipeline
Lead tracking, pipeline stages, activity logging, @-mention notifications
$0/mo
Marketing Campaigns
Email + SMS campaigns, segmentation, unsubscribe compliance. Requires CRM.
$0/mo
F&I Menu & Workflow
Finance & insurance product menus, reserves, lender integrations
$0/mo
Floorplan Management
Curtailment tracking, flooring cost allocation, payoff workflow
$0/mo
Service & Parts
Service Dispatch Board
Drag-and-drop tech assignment, time clock, parts reservations
$0/mo
PDI Checklists
Pre-delivery inspection templates, tech sign-off, photo attachments
$0/mo
OEM Warranty Claims
Manufacturer claim submissions, reimbursement tracking, status sync
$0/mo
Rigging Builder
Internal rigging work orders, labor tracking, cost roll-up to the deal
$0/mo
AI & Automation
AI Document Parsing
Auto-extract data from driver licenses, titles, invoices, trade-in photos
$0/mo
AI Email & SMS Drafts
One-click reply drafts for leads, service updates, follow-ups
$0/mo
Predictive Service Reminders
AI picks the right customers for scheduled maintenance outreach
$0/mo
Admin & Payments
Stripe Payments
Card + ACH collection on deals, ROs, and invoices. Full refund workflow.
$0/mo
Custom Form Builder
Build your own intake forms, checklists, and reports. No developer required.
$0/mo
E-Signature Engine
Legally binding signatures on buyers orders, ROs, and custom documents
$0/mo
Your monthly total
$0/mo
Core platform only
Book a demo

Pricing locks in for your first year. Multi-store discounts available. Book a demo to walk through your dealership's feature mix and get a final quote.

Ready to upgrade?

Whether you're on Lightspeed, DockMaster, WinBoats, spreadsheets, or some combination of all of them — WakeWorks was built to replace the whole stack.

See WakeWorks in action

30-minute walkthrough. No commitment. We'll show you exactly how your dealership would run on WakeWorks.

Book Your Demo →