WakeWorks: Marine Dealer Management Software Built for Every Role

WakeWorks is the AI-native marine dealer management system (DMS). One platform for GMs, sales managers, sales reps, service advisors, technicians, parts managers, and marketing teams. Purpose-built for marine dealerships by a 15-year industry GM.

For General Managers

Morning executive digest with gross margin, unit count, open ROs, and parts revenue. Real-time deal margin visibility across every rep. GM override PIN gating to protect margin floors. Department health dashboards for sales, service, F&I, and parts. All updated in real time.

For Sales Managers

Live deal board with real-time cost-to-ask margin. Automatic margin floor alerts before deals close. Trade-in engine built into the deal. Commission tracking that updates live with every deal change.

For Sales Representatives

Negotiate and auto-generate a buyer's order with one click. Customer signs on an iPad at the desk, paperless, no scanning required. Trade-in handled inside the deal flow. Stripe deposit collection built in.

For Service Advisors

Write repair orders in under two minutes. Real-time tech status updates. Automated service reminder texts to customers. Parts availability checked inside the RO before calling the parts counter.

For Technicians

Mobile-first tech view with every assigned RO. Clock in and out of jobs from any device. Parts requests sent directly from the RO. Photo documentation built into the workflow.

For Parts Managers

Live inventory with reorder alerts. Purchase orders generated from demand. Parts tied directly to ROs and deals. Profit margin visible on every part sale.

For Marketing and CRM

Lead pipeline from first contact to funded deal. Automated follow-up sequences. Customer lifecycle tracking. Campaign attribution so you know which marketing actually sells boats.